Generation Beauty 2016

My Generation Beauty + Ipsy Experience!

Generation Beauty 2015

What is Generation Beauty?

Generation Beauty is organized and run by Ipsy and Michelle Phan. This unique beauty event brings together the leading online beauty, fashion and lifestyle gurus along with their passionate fans and top beauty brands for a weekend of inspiration, networking and fun. Not to mention, amazing goodie bags filled with makeup, skincare and haircare products. Anyone can attend this event! It is a great place to meet the people behind the brands, connect with other youtubers, or meet the youtubers you adore!

My First Beauty Event!

I was so happy that this event was held in downtown LA at the same time that I happen to be in California!! I got an invite from Ipsy to attend the event and have been looking forward to it for months! The even is two days (Saturday and Sunday) with a special cocktail kick off party on the Friday night. This party was only for beauty creators and is invite only. This event was held at the Ipsy Open Studios which is an open filming space that anyone can use to film their makeup videos. It took my hours to get ready! I was so nervous! How embarrassing would it be if my false eyelashes where to fall off while talking to Desi Perkins!?! I arrived at the event only to see a line up all the way around the building 🙁 The only downside to the whole even was waiting in line to get in that first night. I waited in heels in ‘cold’ LA weather for an hour and a half! I just wish I knew to get there 2 hours early to line up! I would have. By the time I got in they had run out of their swag bags which was pretty upsetting. But I know that Ipsy is working to give a little extra love to the people who missed out on the bags. So we shall see about that.

Generation Beauty

Inside it was so glamorous and pink and girly! There was an open bar, a DJ, photo booth and food! They had a room where you could make your own makeup bags. They had a camera that made GIFs for you. And it was packed!!! All the tops names were there; Desi Perkins, LustreLux, MannyMUA, Kathleen Lights, Chrispy and the list goes on. I went alone but met up with another creator I know Alanna Davison. It was so packed and so loud but we ordered some cocktails and attempted to meet new people. It was a really fun night and I stayed until they kicked me out! Typical!

Generation Beauty Swag Bag

The Main Event

Creators who attended the cocktail party the first night were able to skip the lines on the Saturday, which was nice considering I was now so worried about lines! The event was downtown at LA Live. It was a huge space that was inside a very large tent! When you walk in you feel so energized by all the people who share the same passion for makeup as you! You are given what they call a ‘passport’ that has a ticket for every booth there. It allows you to get a free gift from each brand. Which is so great! At the cocktail party I met an Instagram makeup artist.  and we got along so well we decided to hang out at the event on Saturday! Her name is Carina Castro. Carina, Allana and I went from booth to booth scoping out the new products, chatting with brand reps and seeing what we could take away with us! I met a few people who were subscribed to my channel which was so amazing!

Gen Beauty Free Stuff

The amount of goodies you get in the swag bag from Saturday and Sunday is incredible! Not to mention every brand attending gives you something for free! It’s a great way to test out new products! I now have so many lipsticks I don’t know what to do with them all!

I was also invited to a dinner with my network Style Haul! We went to Cerveteca in DT LA. It was so amazing. I got to meet Laura Lee who is one of my favourite bloggers! She was so sweet and funny. Gen Beauty was so incredible. I had such an amazing weekend. I met some people who I feel will now be my really good friends! This event is worth it if you are a blogger or youtuber as you meet so many amazing people, brands and get to try out lots of good products! It is fun and exciting!! I am definitely going to go next year!

Hope this inspires some people to attend the next Generation Beauty!!



  1. February 3, 2016 / 2:27 pm

    It was really nice to meet you!!

    • Brittany
      February 5, 2016 / 1:19 pm

      You too!! 🙂 Such a fun weekend!